Practical web strategy and execution for businesses that need real-world results.
I help business owners see what’s not working across their website and online marketing flow — and fix it cleanly and efficiently.
No pitch. No obligation. Clear next steps.
Richard Stuart
Your Web GuyWhat this looks like in practice
Clear thinking, a practical plan, and steady progress.
- Clarity on the real problem (and what to ignore)
- A site or system that supports the business
- Measured improvements with ongoing stewardship
- Calm communication and visible progress
How this works
Most businesses don't need more tools, platforms, or features. They need someone who can see the whole picture, think clearly, and act responsibly.
Fit
This works best when we respect each other's time and focus on real outcomes.
- You want clarity before spending more money.
- You value results over appearances or polish.
- You prefer steady improvement over dramatic rebuilds.
- You appreciate direct, honest communication.
- You're primarily looking for the cheapest option.
- You want a one-off website with no ongoing relationship.
- You prefer large agencies or big teams.
- You're mainly shopping for features or tools.
No judgement — just clarity. This is simply how I work best.
How decisions get made
Three rules keep everything coherent. If something violates them, it doesn’t ship. Period.
Calm over clever
Impressive is optional. Friction is not. If it adds anxiety, we remove it.
Systems beat campaigns
We build foundations that keep working when no one is watching.
Human interface, engineered core
You talk to a human. The system does the heavy lifting behind the scenes.
A simple process
Built for busy operators. Clear milestones. Visible progress. Calm decisions.
The Problem
We define the outcome, constraints, and what "done" means — then identify the real bottleneck.
The Prescription
You get a clear plan: what to do next, what to ignore, and how we'll measure progress.
The Results
We ship cleanly and refine over time — speed, SEO, conversions, content — steady compounding improvements.
Small retainer. Big leverage.
Many clients keep me on a small ongoing retainer to maintain access to clear thinking, steady guidance, and competent execution — without re-explaining everything every time.
In some cases it works out to roughly a dollar a day — far less than the cost of making the wrong decision.
Talk through a real problem
If you can describe what you want your website or system to do, we can map the problem, write the prescription, and move forward.
Busy businesses that want things to work — and keep working — without babysitting.
- Pages that rank and convert
- Lead flows + CRM wiring
- Automated email + analytics
- Dashboards + internal tools
Clear tradeoffs. Calm execution. Durable systems.
If you're looking for flashy rebrands, endless meetings, or aggressive ad spend, I'm probably not your guy.